State of AI Apps Report 2025 is Live!
Audience Insights
Target consumers based on their actual behaviors. Know your audiences better. Market smarter.
Trusted by global digital leaders
Know your existing audiences
Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.
First, we gather data from the source – the consumer
This means first-party global app engagement and social ad data from real people.
Next we aggregate and group the data
The organization of the data enables you to make the best decision, easily.
Finally, we report the insights in a single UI
Now your team has the data at your fingertips, no more waiting for survey or research data.
Audience Insights enables you to:
Understand your competitors’ audiences
See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.
Identify and address competitor threats
Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.
Discover and reach new audiences
Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.
App Marketers and Game Developers
Acquire new users, increase downloads, gain more mindshare, and take users from competitors.
Media Sellers
Prospect smarter, win more pitches, grow advertiser investments and share of wallet.
Brand Marketers
Increase share of voice, spend smarter, grow revenue, and reduce waste.
Chief Executive, big 10 social media platform
“Not just one top advertiser, we use this data to identify a set of advertisers that over index or under index on our app, so we can go after them with targeted efforts.”
Sensor Tower Blog
Sensor Tower • August 2025
H1 '25 Amazon Retail Media Report: How Advertisers are Showing up at the Top Retail Media Network
When it comes to RMNs, Amazon remains in a class by itself. Our H1 2025 Amazon Retail Media Report, details Amazon’s dominance and the strategies top Amazon RMN advertisers use to get ahead.
Game Intelligence • August 2025
PC/Console Gaming Index: Winning Titles, Publishers, and Genres
Our PC/Console Gaming Index takes cutting edge data on downloads, revenue, ad dollars, and more — and turns it into intuitive charts and insights that you can use to shape your strategy. From the publishers winning over audiences to the regions driving the most growth, this report is a must-read for devs and marketers alike.
