2026 State of Mobile is Live!
Pathmatics
The award winning marketing intelligence platform that helps marketers make smarter decisions.
Trusted by leaders in mobile
Gain visibility into the digital advertising ecosystem
See ad spend and impression estimates across key markets. Access insights into advertiser and publisher strategies across platforms like Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit, and more.
Analyze trends and spends
View current and historical spend and impression data across social, display, video and mobile and view seasonal spend trends
Find creatives that resonate
See actual ad creatives, messaging, CTAs, audience profiles, site targeting, spend, impressions, and flighting for every creative
Outsmart your competition
Side-by-side competitor comparisons and channel views for share of voice, category rankings, and ad purchase breakdown
Identify seasonal advertising trends and maximize media planning
Stay ahead of seasonal shifts and industry trends by analyzing historical ad spend, creative rollouts, and performance across channels. Ensure optimal media budget allocation by knowing where, when, and how competitors are investing in digital ads.
Benchmark market share and amplify advertising impact
Track your Share of Voice (SoV), brand visibility, and competitive ad spend across industries and geographies. Benchmark against top advertisers to identify growth opportunities, justify budgets, and improve campaign efficiency.
Build data-driven GTM strategies and launch new products
Develop winning go-to-market (GTM) strategies by analyzing competitor ad spend, creative trends, and audience targeting. Identify which messaging, offers, and digital channels drive results, so you can confidently position and launch your products.
Analyze top creatives and optimize messaging
Unlock deep insights into ad creative performance — from format and placement to messaging and engagement trends. Research localized strategies more effectively with Creative Language detection, see where ads run and perform best, and analyze spend by creative type and placement to refine your messaging and maximize impact.
Frequently Asked Questions
1. What is Pathmatics by Sensor Tower?
Pathmatics is an omnichannel digital advertising intelligence platform that provides visibility into how brands, agencies, and publishers spend on digital media. It offers insights into ad spend, impressions, creatives, placements, and competitive strategies across major digital channels.
2. Which channels does Pathmatics track?
Pathmatics provides coverage across a wide range of digital advertising channels, including:
Social (Facebook, Instagram, YouTube, TikTok, Twitter/X, Snapchat, LinkedIn)
Display and video
Mobile and desktop
OTT/CTV (Netflix, Amazon Prime Video, Disney+, Hulu, Peacock, and more)
Programmatic and direct buys
Linear TV (coming early 2026)
Retail Media Networks (via Retail Media Insights)
3. How does Pathmatics collect its data?
Pathmatics uses a combination of:
First-party panel data from millions of users who opt in to sharing data
Automated web crawlers that detect creatives, placements, and ad paths
Partnerships and platform integrations
Machine learning models to estimate spend and impressions
This hybrid methodology enables accurate, scalable visibility into the digital advertising ecosystem.
4. Who uses Pathmatics?
We work with more than 2,500 top enterprises. Our customers include:
Brand marketing teams
Media and creative agencies
Publishers
Competitive intelligence teams
Financial analysts and investors
Adtech and martech professionals
5. What are the main use cases for Pathmatics?
Competitive analysis
Creative strategy insights
Media planning and optimization
Market and category research
Share-of-voice reporting
Trend and seasonal analysis
6. Can Pathmatics data be exported or integrated through APIs or data feeds?
Yes. Pathmatics supports data integration through our Connect Data Feed, APIs, and custom enterprise data delivery solutions that connect with BI tools and internal systems. You can also export data as a PDF or CSV.
Exports can include creatives, spend tables, top advertisers, publisher rankings, and more.
7. What geographies does Pathmatics cover?
Coverage includes major markets such as the U.S., Canada, U.K., Germany, France, Italy, Spain, Australia, and select regions in MENA, LATAM and APAC.
Sensor Tower Blog
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
Retail Media Insights • April 2025
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.