2026 State of Mobile is Live!

This nearly 100-page annual report includes over 2,000 dynamic charts, covering 10 industries and 24 markets. Inside, you’ll find exclusive mobile, web, and advertising data on everything from the gender distribution of Gen AI users, to the ad networks that won gaming apps the most impressions.

The State of AI Apps Report 2025 covers the latest on how AI is reshaping the mobile and digital advertising spaces, spanning 24 markets in a dynamic, interactive format. Dive into exclusive insights on top apps, key audiences, verticals, ad strategies, and more.
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